The complete guide
Website Personalization
What it is, why it works, and where to start.
Learn
Use Cases
How teams use ConversionWax
Guides
Step-by-step setup and strategy
Content Personalization Guide
How to personalize your website
Playbook
Proven plays for every industry
Compare
How we stack up against others
Blog
Personalization tips and platform updates
Help Center
Docs, setup guides, and support
Featured playbook
Ecommerce Personalization Playbook
Geo-targeted offers, BFCM windows, device-specific layouts - copy-paste plays that run themselves.
Optimized Images
Auto-resize for any device
Video Support
Personalized video content
Scheduled Updates
Time-based content automation
By role
Ecommerce Operators
Geo-offers, BFCM, device layouts
Growth Marketers
Campaign pages, UTM matching, A/B
Digital Agencies
Multi-site, version control, team access
New in the platform
AI Image Generation
Generate campaign visuals from a prompt. Saves to your asset library.
Learn more →Real-time personalization hub
Real-Time Website Personalization
One embed across every platform. Geo, UTM, viewport, and schedule rules render in milliseconds.
Platforms
WordPress
Plugin · WordPress.org
Shopify
Real-time personalization
Adobe Commerce
Plugin · Magento personalization
Contentful
Headless CMS personalization
Joomla
Real-time personalization
Sanity
Headless CMS personalization
Native plugins
On WordPress.org
ConversionWax for WordPress
Official plugin: shortcode-based banners, A/B testing, and AI image generation. Defer-loaded, Core Web Vitals friendly.
Get the plugin →Help docs
ConversionWax for Adobe Commerce
Plugin for Adobe Commerce and Magento Open Source. Setup guide and configuration steps.
Read the docs →Asset imports
Just released
Canva → ConversionWax
Import banner designs and hero images from Canva directly into your ConversionWax asset library. Skip the export-upload cycle.
See how it works →Anywhere else
One embed code
If your site can accept a script, ConversionWax works on it. WooCommerce, Webflow, BigCommerce, Squarespace, custom builds.
See setup →Version Control for Client Handoffs
The Play
Agencies need accountability. Clients want to know what changed, when, and why. When something goes wrong on a client site - a wrong banner, a broken promo - you need to fix it fast and explain what happened.
ConversionWax saves every version of every content section automatically. Your team can add notes to each version, publish specific versions to production, and roll back to any previous state with one click. The version history becomes your client-facing audit trail.
How to Run It
Require version notes on changes
Make it a team practice to add notes when publishing new versions. "Updated Black Friday banner with new pricing" or "Rolled back to pre-campaign version" - context that matters months later.
Use rollback for fast recovery
When a client reports a problem, roll back to the last known good version in one click. No support ticket, no waiting for a developer.
Include version history in client reports
Show clients a timeline of what was published, when it went live, and what changed. Full transparency builds trust and justifies your retainer.
Why It Works
Accountability without overhead. Version history is automatic - your team does not have to remember to take screenshots or log changes manually. When a client asks "what changed?", you have the answer.