The complete guide
Website Personalization
What it is, why it works, and where to start.
Learn
Use Cases
How teams use ConversionWax
Guides
Step-by-step setup and strategy
Content Personalization Guide
How to personalize your website
Playbook
Proven plays for every industry
Compare
How we stack up against others
Blog
Personalization tips and platform updates
Help Center
Docs, setup guides, and support
Featured playbook
Ecommerce Personalization Playbook
Geo-targeted offers, BFCM windows, device-specific layouts - copy-paste plays that run themselves.
Optimized Images
Auto-resize for any device
Video Support
Personalized video content
Scheduled Updates
Time-based content automation
By role
Ecommerce Operators
Geo-offers, BFCM, device layouts
Growth Marketers
Campaign pages, UTM matching, A/B
Digital Agencies
Multi-site, version control, team access
New in the platform
AI Image Generation
Generate campaign visuals from a prompt. Saves to your asset library.
Learn more →Real-time personalization hub
Real-Time Website Personalization
One embed across every platform. Geo, UTM, viewport, and schedule rules render in milliseconds.
Platforms
WordPress
Plugin · WordPress.org
Shopify
Real-time personalization
Adobe Commerce
Plugin · Magento personalization
Contentful
Headless CMS personalization
Joomla
Real-time personalization
Sanity
Headless CMS personalization
Native plugins
On WordPress.org
ConversionWax for WordPress
Official plugin: shortcode-based banners, A/B testing, and AI image generation. Defer-loaded, Core Web Vitals friendly.
Get the plugin →Help docs
ConversionWax for Adobe Commerce
Plugin for Adobe Commerce and Magento Open Source. Setup guide and configuration steps.
Read the docs →Asset imports
Just released
Canva → ConversionWax
Import banner designs and hero images from Canva directly into your ConversionWax asset library. Skip the export-upload cycle.
See how it works →Anywhere else
One embed code
If your site can accept a script, ConversionWax works on it. WooCommerce, Webflow, BigCommerce, Squarespace, custom builds.
See setup →
ConversionWax vs Personyze
← All Comparisons ConversionWax vs Personyze: Visual Personalization vs. Full Rule Engine Personyze offers deep rule-based personalization across text, email, and pop-ups starting at $250/month. ConversionWax focuses on visual asset personalization - image and video swaps, banners, and A/B testing - starting at $19/month. Different depth, different price,
ConversionWax vs Dynamic Yield
← All Comparisons ConversionWax vs Dynamic Yield: 80% of the Value at 5% of the Cost Dynamic Yield is one of the most sophisticated personalization platforms in the market. It was built for enterprise retailers and media companies that need AI-driven product recommendations across web, mobile, email, and kiosk - with
ConversionWax vs Geo Targetly
← All Comparisons ConversionWax vs Geo Targetly: Full Personalization Platform vs. Geo-Targeting Utility Geo Targetly is a powerful tool for one thing: location-based routing and content switching. ConversionWax does that too - and adds A/B testing, a visual banner builder, asset management, version control, and analytics. If geo-targeting
ConversionWax vs Insider
← All Comparisons ConversionWax vs Insider: Focused Personalization vs. Full Enterprise CDP Insider (formerly OneInsider) is one of the most capable platforms in marketing technology - a full Customer Data Platform with omnichannel journey orchestration across web, app, email, SMS, and WhatsApp. ConversionWax is a focused website personalization platform that does one
ConversionWax vs Mutiny
← All Comparisons ConversionWax vs Mutiny: The Honest Comparison (Pricing, Features, Alternatives) Mutiny is an AI agent for B2B sales and GTM teams. ConversionWax is a website personalization platform for marketing and e-commerce. Same word, different price points, different jobs. Start Your Free 14-Day Trial No credit card required
ConversionWax vs Optimizely
← All Comparisons ConversionWax vs Optimizely: The Honest Comparison (Pricing, Features, Alternatives) Optimizely is an enterprise experimentation platform with a Vendr-median $78,000/year price tag. ConversionWax is a marketing-team personalization tool starting at $99/month with public pricing. Same surface vocabulary, different jobs and tiers. Start Your Free