The complete guide
Website Personalization
What it is, why it works, and where to start.
Learn
Use Cases
How teams use ConversionWax
Guides
Step-by-step setup and strategy
Content Personalization Guide
How to personalize your website
Playbook
Proven plays for every industry
Compare
How we stack up against others
Blog
Personalization tips and platform updates
Help Center
Docs, setup guides, and support
Featured playbook
Ecommerce Personalization Playbook
Geo-targeted offers, BFCM windows, device-specific layouts - copy-paste plays that run themselves.
Optimized Images
Auto-resize for any device
Video Support
Personalized video content
Scheduled Updates
Time-based content automation
By role
Ecommerce Operators
Geo-offers, BFCM, device layouts
Growth Marketers
Campaign pages, UTM matching, A/B
Digital Agencies
Multi-site, version control, team access
New in the platform
AI Image Generation
Generate campaign visuals from a prompt. Saves to your asset library.
Learn more →Real-time personalization hub
Real-Time Website Personalization
One embed across every platform. Geo, UTM, viewport, and schedule rules render in milliseconds.
Platforms
WordPress
Plugin · WordPress.org
Shopify
Real-time personalization
Adobe Commerce
Plugin · Magento personalization
Contentful
Headless CMS personalization
Joomla
Real-time personalization
Sanity
Headless CMS personalization
Native plugins
On WordPress.org
ConversionWax for WordPress
Official plugin: shortcode-based banners, A/B testing, and AI image generation. Defer-loaded, Core Web Vitals friendly.
Get the plugin →Help docs
ConversionWax for Adobe Commerce
Plugin for Adobe Commerce and Magento Open Source. Setup guide and configuration steps.
Read the docs →Asset imports
Just released
Canva → ConversionWax
Import banner designs and hero images from Canva directly into your ConversionWax asset library. Skip the export-upload cycle.
See how it works →Anywhere else
One embed code
If your site can accept a script, ConversionWax works on it. WooCommerce, Webflow, BigCommerce, Squarespace, custom builds.
See setup →
← All Comparisons ConversionWax vs VWO: The Honest Comparison (Pricing, Features, Fit) VWO is a CRO suite built around testing with personalization as a bolt-on. ConversionWax is a website personalization tool with banner-level A/B testing built in. Same surface vocabulary, different products at very different price tiers. Start
← All Comparisons The Dynamic Yield Alternative for Teams Who Need Personalization, Not a $100K Platform Dynamic Yield is an enterprise platform. If your team needs geo-targeted campaigns, A/B testing, visual content management, and real analytics - without a six-figure contract, months of onboarding, or a dedicated platform team
← All Comparisons The Geo Targetly Alternative Built for Your Whole Personalization Workflow Geo Targetly is good at routing visitors. ConversionWax does that - and adds the banner builder, A/B testing, scheduling, asset library, and analytics you've been piecing together from other tools. One platform, one embed code, one
Per-client performance data out of the box. Track clicks, renders, and A/B test results per website. Demonstrate ROI without building custom reports.
Every change tracked per client site. Add version notes, roll back mistakes, and hand clients a full history of what was published and when.
Generate campaign visuals for 10+ client sites from one workspace. Text-to-image with style references, multi-format output, and direct-to-library saving.