The complete guide
Website Personalization
What it is, why it works, and where to start.
Learn
Use Cases
How teams use ConversionWax
Guides
Step-by-step setup and strategy
Content Personalization Guide
How to personalize your website
Playbook
Proven plays for every industry
Compare
How we stack up against others
Blog
Personalization tips and platform updates
Help Center
Docs, setup guides, and support
Featured playbook
Ecommerce Personalization Playbook
Geo-targeted offers, BFCM windows, device-specific layouts - copy-paste plays that run themselves.
Optimized Images
Auto-resize for any device
Video Support
Personalized video content
Scheduled Updates
Time-based content automation
By role
Ecommerce Operators
Geo-offers, BFCM, device layouts
Growth Marketers
Campaign pages, UTM matching, A/B
Digital Agencies
Multi-site, version control, team access
New in the platform
AI Image Generation
Generate campaign visuals from a prompt. Saves to your asset library.
Learn more →Real-time personalization hub
Real-Time Website Personalization
One embed across every platform. Geo, UTM, viewport, and schedule rules render in milliseconds.
Platforms
WordPress
Plugin · WordPress.org
Shopify
Real-time personalization
Adobe Commerce
Plugin · Magento personalization
Contentful
Headless CMS personalization
Joomla
Real-time personalization
Sanity
Headless CMS personalization
Native plugins
On WordPress.org
ConversionWax for WordPress
Official plugin: shortcode-based banners, A/B testing, and AI image generation. Defer-loaded, Core Web Vitals friendly.
Get the plugin →Help docs
ConversionWax for Adobe Commerce
Plugin for Adobe Commerce and Magento Open Source. Setup guide and configuration steps.
Read the docs →Asset imports
Just released
Canva → ConversionWax
Import banner designs and hero images from Canva directly into your ConversionWax asset library. Skip the export-upload cycle.
See how it works →Anywhere else
One embed code
If your site can accept a script, ConversionWax works on it. WooCommerce, Webflow, BigCommerce, Squarespace, custom builds.
See setup →ConversionWax Blog
Actionable insights to help you grow smarter, not just louder. We break down what actually moves the needle in e-commerce and digital marketing.
B2B website personalization: enhancing user experience and driving conversions
In this article, we'll explore how B2B website personalization can improve user experience, increase engagement, and ultimately drive more conversions for your business.
Crafting the perfect first impression with a custom homepage
This blog will guide you through the key elements of building a customizable home page that drives results. From layout and functionality to content and optimization, we'll explore what it takes to create a homepage that not only looks great but also converts visitors into loyal customers.
How to get more sales on shopify
In this blog, we’ll explore how to get more sales on Shopify and share actionable tactics that can help you generate more revenue.
Best practices for landing pages: crafting a high-converting experience
In this article we’re exploring best practices for landing pages, looking at key landing page design best practices and offering a robust landing page strategy to help you achieve your conversion goals.
Increasing conversion rates for B2B websites: proven strategies for success
In this article we explore actionable strategies, including B2B website personalization and optimizing your value proposition, to help you improve your B2B conversion rate.
How to DIY a CRO audit on your company website
This guide will walk you through how to DIY a conversion rate optimization audit on your business website, helping you turn more visitors into customers.